Pirelli uses its motorsport knowledge to turbocharge innovation in its regular passenger car tyres, designing them using new technologies that originated on the race track. The P Zero, for example - our favourite Pirelli car tyre - is a road-safe version of the P Zero Trofeo R, a track tyre.
Research and development are essential to Pirelli’s success, leading to vital breakthroughs such as the Pirelli Cyber Tyre, which uses internal sensors to improve vehicle safety and performance.
This forward-thinking approach to tyre design has won the brand numerous awards, including Tyre Manufacturer of the Year at the 2018 Tire Technology International Awards (beating rivals Goodyear and Hankook) and Jaguar Land Rover’s Supplier of Excellence.
In 2021, the International Automobile Federation chose Pirelli as the sole tyre supplier of the World Rally Championship. It has been the exclusive Global Tyre Partner of the Formula 1 World Championship since 2011 and will remain so until 2024. It’s no wonder that, as a brand, Pirelli is synonymous with motorsport excellence, earning partnerships with prestigious vehicle manufacturers, including Porsche, Jaguar, Land Rover, Aston Martin and Audi.
Sporty ultra-high-performance tyres like the Cinturato P7, which has 4.6 stars on Tyre Seeker based on 601 reviews, are Pirelli’s bread and butter, offering a superb driving experience and high mileage characteristics. But they are not the only type of tyre the brand makes. It also has a range of winter tyres, including the Scorpion Winter 2, and all-season tyres, such as the quiet and comfortable Cinturato All Season Plus.